Hebrew School

Walking in different Jews

Benetton-esque Kenneth Cole advertisement featuring reggae singer Matisyahu. Text to the lower right reads, “Matisyahu, devout Hasidic Jew.”

Is the only way to find success and earn a living these days, as a musician, to become a value-added proposition for a private concern? Is there necessarily anything “unorthodox” about an advertising scheme which stands to gain revenue by singling you out as a “Jew?” I do not know, nor am I about to suspend roll call on the floor, but sometimes I do wonder.

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